Discovery Is Uncovering

In order to discover something, it has to be uncovered.

Uncovering starts with doubting what we already know.
Doubt leads to questions.
Good questions lead to answers.
Answers are discovery.
Discovery done right should lead to positive action.

The rich areas are the unknown areas, the unmined areas. Wringing value out of what we already know has diminishing returns. That's why we must continue to grow and discover by uncovering what we don't know.

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