The Platform And The Message
Sometimes we focus or dream of a platform. So many today want a platform. It seems the platform is worked for at the cost of the message. Some people have worked hard for a platform but have nothing substantial to share once the platform is built.
What you have to say and contribute is for more important than what kind or size of a platform you have. Building, creating and obsessing over the platform can mean weakening the message.
Work on what you have to offer. Your message. Your value add. The thing that only you can contribute. Focus a whole lot less on creating or working for a platform.
If you have developed and built something great to share, your platform will be built for you.
What you have to say and contribute is for more important than what kind or size of a platform you have. Building, creating and obsessing over the platform can mean weakening the message.
Work on what you have to offer. Your message. Your value add. The thing that only you can contribute. Focus a whole lot less on creating or working for a platform.
If you have developed and built something great to share, your platform will be built for you.
Completely true!!!! Platform verses Message!! I’ll take the message any day!!!!
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