Reputation

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The general public perception of your values, morals and character.

Shifting the general public perception of these things is like turning a ship around. It doesn't take long  to damage your reputation. It takes a long time to build it though.

Build your reputation in a manner that is based on solid principles and morals as a foundation and don't compromise those things. Ever. Without solid morals and values, your house will shift and break.

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