Specialize or Generalize

In your career you can specialize in something or generalize in multiple different things.

It's a tough decision to make.

Specializing done right will often pay much better, and can be less work. The downside is finding the specialty market. If you can't find the market and capitalize on it, you may end up having to switch your focus. Or if the market in your specialty changes or takes an economic hit you are left with fewer possibilities.

Generalizing done right opens up many more doors and allows you to cover different markets/focuses. The downside is because you're not a specialist in any one area, you likely won't make as much in any given area. If a certain market you're competent in becomes particularly hot, you will not be able to take full advantage of it. The specialists will be able to though.

Can you do both? Sort of, but you likely won't become a specialist in the area you're trying to specialize in.

One option to specialize in an area is to invest in it during your "free time". So research, practice, learn about that area to a point where you are ready to take on projects or clients in your specialty. It may be difficult to jump into a given market cold though, with no networking or leads. Working in a given market will open up opportunities through networking.


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