A Demand Is A Loss

The best way to initiate action is by compelling someone to action.

Compelling is a fuel that lasts the longest and is most efficient and takes you the furthest.

When you have to demand action, you have already lost. It's an admission that the attempt to compel did not work.

Oftentimes it is better to invest in the message, the plan to compel action, rather than invest the energy to demand something.

The cost of a demand is the future. 

The cost of compelling is the present.

The reward of a demand may be the short term present.

The reward of compelling should be the long term future.